About Sure Action Inc.
Sure Action, manufacturer of security products, manufactures
high-quality electronic components to
use in alarm systems for the home and office, home automation systems, and
Sure Action Inc. opened its doors in 1989. Its primary product, the
Pulsor stress sensor, was chosen because it was the mainstay of Austin
Stack's prior business, a highly-successful security installation company.
Austin wanted to share his success at installing alarm systems for the home
with others. After selling his security company, Austin and his wife, Diane,
purchased the rights to the Pulsor and started Sure Action. Today,
Sure Action continues to manufacture the original Pulsor. However, it
now has two additional versions of the sensor, making the Pulsor a viable
security and home automation product no matter how a building (or boat) is
constructed. The Sure Action line of products has expanded to include
vehicle sensors (probes), boat alarms, window security and chimes.
While many companies close before their fifth year in operation, Sure Action
celebrates its 27th year in business this year! Why? We believe
it is because Austin and Diane Stack made it the company mission to deliver
high-quality, dependable security and home automation products that function
as promised -- deter intruders and/or help automate living. Installers
who choose Sure Action products select high-end products that are
dependable, long-lasting, low maintenance, and virtually free from false
Austin and Diane
Stack, Owners of Sure Action Inc.
Austin's passion for
the security industry began in 1973 when he and his brother, Bob, lost the
office supply store they owned to fire. Needing to support their
families, Bob went into the Merchant Marines while Austin started Radio
Surveillance, an alarm installation company, in the basement of his home.
Austin built their security company by installing home alarms in the famous
Hamptons at a time when home security systems were not the norm. In
time, Austin and Bob expanded their home security business to include a
24-hour central station and guard service. Radio Surveillance
became the largest residential security company in the Hamptons. The
brothers sold the company in 1985.
1989, Austin and Diane purchased the rights to the Pulsor, a unique stress
sensor that had been the cornerstone in Radio Surveillance's sales arsenal.
When Austin was installing burglar alarms, he found that no other
security products compared with the Pulsor for stability, durabilty, or
convenience. And his high-end customers wanted security systems that
were convenient and maintenance-free. In their new venture as a
manufacturer of security products, Austin and Diane took the Pulsor global
and Sure Action inc. began its journey.
Now 27 years later,
Sure Action, under Diane and Austin Stack's leadership, has expanded its
security products and markets to include residential and commercial intruder
alarms, home automation, homeland security and boats. Our customers
include distributors of security products, security installers, home
automation specialists, hospitals, prisons, government agencies, and boat
owners to name a few. The diversity of our clientele speaks to the
range of applications Sure Action products can resolve.
Trent Stack, Director of Product Design and
Trent grew up in the home security
industry. From the time he was 2 years old, he would go to work with
Austin on the weekends. At first, he would watch his Dad install alarm
systems for the home. Then, as he got older, he would help with the
burglar alarm installations.
In 1994, Trent decided to begin
his career as a manufacturer of security products and joined Sure Action.
As a kid, Trent loved to take electronics apart and put them back together.
So, when he joined Sure Action, the logical place for him to start was
assembling products and providing technical assistance. Trent's role
at Sure Action has grown over time. He now oversees all new products,
product development, production, and technical support. His
responsibilities also include writing Sure Action's technical manuals and
scripts for monitoring boat alarms. Trent is truly the expert in Sure
Action's home alarms, home automation and boat alarm products.
Kate Liddle, Marketing/Advertising Director
Kate also grew up with the family's security business. She knew
more about home alarms, construction and installing security products by the
time she was a teenager than most people know in their lifetime. Like
Trent, Kate would go to work with her Dad at times. She liked meeting
the customers and had fun helping her Dad test the burglar alarms after they
Kate has produced Sure Action's marketing/advertising
materials since 1997. Kate particularly enjoys web site development.
She also likes writing articles about the home security industry and press
releases about Sure Action's products.