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About Sure Action Inc.
Sure Action
manufactures stress sensors and other security products for domestic and commercial intruder
alarms and home automation systems.
Sure Action Inc.
opened its doors in 1989. Its primary product, the Pulsor stress
sensor, was chosen because it was the mainstay in Austin's prior
business, a highly-successful security
installation company. Austin wanted to share his home security success
with others. After selling their security company, Austin and his
wife, Diane, purchased the rights to the Pulsor and started Sure Action.
Today, Sure Action continues to manufacture the original Pulsor.
However, it now has two additional versions of the sensor, making the Pulsor a viable
security and home automation product no matter how a building (or boat!) is
constructed. The Sure Action line of products has expanded to include vehicle sensors (probes),
boat alarms, window security and chimes.
While many companies close
before their fifth year of operation, Sure Action celebrates its 22nd year
in business this year. Why? We believe it is because Austin and Diane Stack
made it the company mission to deliver high-quality, dependable
security and home automation products that do as promised -- deter
intruders. Installers who choose Sure Action products choose high-end products
that are dependable, long-lasting, low maintenance and virtually free from
false alarms.
Austin and Diane Stack, Owners of Sure Action
Austin's passion for the security industry began in 1973 when he and his
brother, Bob, lost the office products store they owned to fire. Needing to
support their families, Bob went into the Merchant Marines while Austin
started Radio Surveillance, an alarm installation company, in the basement
of his home. He built their security company by installing home alarms in
the famous Hamptons at a time when residential intruder alarms were not the norm.
In time, Austin and Bob expanded their home security business to include a
24-hour central station and guard service. Radio Surveillance became
the largest residential security company in the Hamptons. It was a
multi-million dollar company when it sold in 1985.
In 1989,
Austin and Diane Stack purchased the rights to the Pulsor, a unique stress
sensor that had been a mainstay in sales of Radio Surveillance's security products
and home alarms.
When Austin was installing home intruder alarms, he found that no other products
compared with the Pulsor for stability , durability or convenience.
And his high-end customers wanted home alarms that were convenient and
maintentance-free. Austin and Diane took the Pulsor global and
Sure Action Inc. began its journey.
Now, 22 years later, Sure
Action, under Diane and Austin Stack's leadership, has expanded its products
and its markets to include residential and commercial intruder alarms, home
automation, homeland security and boat alarms. Our customers include
security products distributors, security installers, home automation
specialists, hospitals, prisons, government agencies and boat owners.
The diversity of our clientele speaks to the range of applications Sure
Action products can resolve.
Trent Stack, Director of Product Design and Technical Assistance
Trent grew up in the home security industry. From the time he was 2
years old, he would go to work with Austin on the weekends. At first,
he would watch his Dad install alarms. Then, as he got older, he would
help with the home security installations.
In 1994, Trent
joined Sure Action. As a kid, Trent loved to take electronics apart and put
them back together. So, when he joined Sure Action, the logical place for
him to start was assembling products and providing technical assistance. Trent's
role at Sure Action has grown over time. He now oversees all new products, product development, production, and technical support. His
responsibilities also include writing all Sure Action's technical manuals
and scripts for monitoring boat alarms. Trent is truly the
expert in Sure Action home alarms, home automation and boat alarm
products.
Kate Liddle, Marketing/Advertising Director
Kate also grew up with the family's security business. She knew more about
home alarms, construction and installing security products by the time she
was ten than most people know in their lifetime. Like Trent,
Kate would go to work with Dad at times. She liked meeting the
customers and had fun helping her Dad test the intruder alarms after they
were installed.
Kate has produced all marketing/advertising
for Sure Action since 1997. Kate enjoys web site development.
She also likes writing articles about the home security industry and press
releases about Sure Action's products.
Kate is excited about
the newest update to Sure Action's web site. "Austin
started Sure Action because he wanted to share the Pulsor with the world and
to help other security installers find success as he had. With this
website change, we can share Sure Action's amazing products and our knowledge about business-building with home automation and
security installers. That's our goal. To help others become successful."
Business Resources:
Home alarms and other security products
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